The 100 Most Influential People In E-Commerce

- 2021 EDITION -

Everyone purchases products and/or services online now. From your grandma to your mechanic to your first-grade teacher, they’ve all purchased something on the internet.

From sneakers to online sales classes, the e-commerce industry is exploding with opportunities to sell products and services of all kinds. It will only continue to expand and grow.

These people are the ones pushing the e-commerce industry through the next decade. Go and follow these experts to follow their thoughts on e-commerce strategies, products, promotion, user experiences, interfaces, storytelling and more.

Jeff Bezos

Jeff Bezos

Jeff Bezos pretty much needs no introduction. As the CEO and President of Amazon, he runs the most recognizable e-commerce business today. His company has revolutionized the e-commerce business and has shown that e-commerce is the way of the future.

Jack Ma

Jack Ma

If you need to buy products in bulk to sell for your e-commerce website, e-commerce site Alibaba is the place to go. Jack Ma, the CEO of Alibaba, knows a thing or two about how to run a successful e-commerce as his company is one of the largest in the world.

Tobias Lütke

Tobias Lütke

Shopify is well-known at this point. The powerhouse e-commerce building website powers many popular stores on the Internet today. CEO Tobi Lutke helps keep the Shopify train expanding by looking at future market trends and not looking back.

Mike Quindazzi

Mike Quindazzi

Mike Quindazzi is the Managing Director of PwC. At PwC, the company looks to understand the future of business and technology and consult with businesses of all sorts to help guide them to a better future.

Web Smith

Web Smith

Web Smith studies e-commerce trends. He knows where the e-com trends were and where they are heading. He's widely trusted for being able to predict the future of online sales.

Bryan Eisenberg

Bryan Eisenberg

Amazon is the biggest player in the e-commerce game. Writer and speaker Bryan Eisenberg believes that your business could be the next Amazon. His expertise in customer service and customer data analysis helps open eyes in the e-commerce world.

Sam Mallikarjunan

Sam Mallikarjunan

Sam Mallikarjunan believes it's possible to create a better e-commerce business than Amazon. It's why he wrote the book How To Sell Better Than Amazon. He is the Co-Founder & CEO at OneScreenAI.

Marsha Collier

Marsha Collier

Marsha Collier is no slouch in the e-commerce world. Her books on eBay and e-commerce have sold over a million copies worldwide. She is one of the foremost experts on current e-commerce trends and customer service.

Vishal Mehta

Vishal Mehta

Vishal Mehta wants e-commerce to succeed. He is the Managing Director of Infibeam Avenues Limited, a company that adds value to India-based e-commerce businesses by offering online payment processing, critical infrastructure, and cloud-based platforms.

Doug Stephens

Doug Stephens

Doug Stephens calls himself the "Retail Prophet." Like Nostradamus, he forecasts the future of retail shopping as it converts to predominatly e-commerce. He runs workshops, seminars, and is available as an advisor to help sail the often-times troubled waters of the retail world.

Jason Goldberg

Jason Goldberg

Jason Goldberg is the Chief Commerce Strategy Officer at Publicis Groupe, a marketing company offering services to commercial businesses in over 100 countries. He is also an e-commerce advocate who hosts the Jason & Scot E-commerce Podcast.

Nina Faulhaber

Nina Faulhaber

As the Co-Founder of Aday, Nina Faulhaber, learned how to build a successful online fashion brand through lots of hard work and trial and error. Being able to not just survive, but thrive in the highly-competitive online fashion market makes Faulhaber one of the most trusted people in e-commerce.

Dave Gerhardt

Dave Gerhardt

As the Chief Marketing Officer for Privy, Dave Gerhardt knows the keys to having a great marketing strategy for e-commerce businesses. He knows what it takes to stand out among the sea of other online retailers.

Domm Holland

Domm Holland

Domm Holland wants checkout to be fast and easy. He doesn't want a customer to become discouraged at the checkout screen. That's why the company he's the CEO for, Fast, makes checking out easy.

Aaron Orendorff

Aaron Orendorff

The Vice President of Marketing at Common Thread Collective, Aaron Orendorff, pushes DTC companies to new heights. He takes companies that make just a few million dollars a year to behemoths worth tens of millions.

Brendan Witcher

Brendan Witcher

Brendan Witcher is an e-commerce wizard. He is the Vice President and Principal Analyst for Digital Business Strategy, Customer Engagement, and eCommerce at Forrester. His company helps e-commerce businesses gain more clients and sales through well-thought-out marketing strategies using analytics.

Nicole Reyhle

Nicole Reyhle

Retail specialist Nicole Reyhle covers the retail beat, analyzing all trends in the e-commerce and retail industry. She is the Founder of Retail Minded, a content services and consulting firm that provides support to all sorts of retail businesses.

Ryan Breslow

Ryan Breslow

Ryan Breslow wants his company, Bolt, to make e-commerce businesses easier to create for entrepreneurs and easier to shop for customers. Bolt believes customer retention is the key to an e-commerce business's success.

Branden Moskwa

Branden Moskwa

Branden Moskwa coached e-commerce to anyone who needs help. His goal is to allow entrepreneurs to succeed in the e-commerce space with nothing getting in their way. He also hosts the eCommerce Allstars Podcast.

Steve Hutt

Steve Hutt

Steve Hutt has entrepreneurship in his DNA. Startup founder at VisionPros.com. Merchant Success Team Member at Shopify Plus. The host of the top-rated podcast, eCommerce Fastlane.

Angie Schottmuller

Angie Schottmuller

Angie Schottmuller is a Forbes Top-Rated Online Marketer due to her excellent skills in building landing pages and growing businesses organically. She knows how to attract the younger audience, something that many marketers struggle with.

Adii Pienaar

Adii Pienaar

Adii Pienaar is a serial e-commerce entrepreneur. Previously, he created CM Commerce and WooCommerce, Pienaar now runs the company Cogsy designed to help e-commerce business raise capital, so they never have to worry about not having enough money to pay for their goods again.

Kaleigh Moore

Kaleigh Moore

Kaleigh Moore is a freelance writer and expert on e-commerce retail and SaaS. Many rely on her expertise to help their e-commerce business out. She provides free insights on these topics through her weekly newsletter that's read by thousands every week.

Jeff Wilke

Jeff Wilke

CEO of Worldwide Consumer Business at Amazon, Jeff Wilke knows the ins and outs of how to become a multi-billion dollar e-commerce brand. His expertise in consumer retention and providing excellent customer service is top-notch in the industry.

Dave Clark

Dave Clark

As the SVP of Worldwide Operations at Amazon, Dave Clark has dealt with pretty much every issue an e-commerce business may have. From handling orders to delivery, Clark is an expert in everything in between.

Kaz Nejatian

Kaz Nejatian

The Vice President of Shopify, Kaz Nejatian, wants you to succeed. He loves seeing brands use his company's e-commerce platform to become leaders in their industry. He believes e-commerce is here to stay.

Brian Krogsgard

Brian Krogsgard

Brian Krogsgard created Run Status to help WordPress users find the most current news and updates on the popular website builder. He also runs Commerce Journey that gives out information and tools to e-commerce businesses.

Eric Bandholz

Eric Bandholz

The Founder of Beardbrand and YouTuber Eric Bandholz, he knows a lot about how to target an e-commerce business to a specific clientele. His expertise is ripe with knowledge on how an e-commerce business can scale down, find a small niche, and deliver high-quality goods to that niche.

Matt Schlicht

Matt Schlicht

Matt Schlicht is the CEO of Octane AI. With his software, e-commerce companies brand build using Facebook and SMS messaging as well as creating eye-catching quizzes that increase customer retention.

Sucharita Kodali

Sucharita Kodali

As a retail analyst for Forrester for over 15 years, Sucharita Kodali understands the e-commerce market. Her deep analysis of trends in the industry help e-com businesses determine what's the best path for them to prosper in the future.

Ron Rule

Ron Rule

As the former CEO at As Seen on TV, Ron Rule knows a thing or two about how to pitch a product. He's taken his sales skills to the e-commerce realm, helping e-com businesses become as successful as any As Seen on TV product.

Richard Lazazzera

Richard Lazazzera

Richard Lazazzera founded A Better Lemonade Stand to allow online entrepreneurs to come together and have a place to grow together. He also is an Advisor for product-building company Sourcify.

Craig Miller

Craig Miller

Craig Miller is the former Chief Product Officer and Chief Marketing Officer at Shopify. He's an advocate of e-commerce based small businesses and talks about them all the time. He wants to see the little guy succeed.

Linda Bustos

Linda Bustos

Calling herself an "e-commerce junkie," Linda Bustos follows and discusses e-commerce news and marketing tactics at length on her @ecomillustrated Twitter account and as the Founder of e-commerce advisory company, Edgacent.

Hiroshi Mikitani

Hiroshi Mikitani

Hiroshi Mikitani, the CEO of e-commerce site Rakuten, has taken his company from being the premier Japanese e-commerce site to a competitor of Amazon's. His company is eco-friendly and believes in changing the world for the better through better service and green initiatives.

Ben Marks

Ben Marks

Ben Marks is the Magento Evangelist for Adobe, so he's seen all sorts of e-commerce businesses come and go. He understands what makes a successful e-commerce business and what doesn't.

Felix Thea

Felix Thea

Felix Thea believes that e-commerce can be either a high-paying side hustle or a full-time gig. His podcast, Shopify Masters Podcast, goes through the necessary details on what it takes to run a successful Shopify store.

Graham Charlton

Graham Charlton

A good e-commerce page needs good content to drive sales otherwise a good product will not be seen. Graham Charlton is a content specialist who helps businesses drive sales through story-based content.

Jesse Semchuck

Jesse Semchuck

Jesse Semchuck is the Director of Acquisition at Traeger Grills. Traeger Grills has revolutionized the grilling space with online customer service through Twitter DMs and more. They've become a big name in their industry based on their willingness to think outside the box.

Sherrie Rohde

Sherrie Rohde

Sherrie Rohde is the Magento Community Manager at Adobe. Magento is Adobe's e-commerce platform that allows e-commerce business owners to develop eye-catching and memorable e-commerce experiences that will keep customer retention high.

Joe Harvey

Joe Harvey

Joe Harvey runs Full Contact SEO. He knows his way around SEO, social media, and e-commerce. He's worked with major e-commerce websites to help get their SEO and social media messages on point to drive business to their e-commerce sites.

James Gurd

James Gurd

The owner of Digital Juggler, James Gurd, helps businesses succeed. With Navy Seal-like precision, he goes into their e-commerce sites and rebuilds them from the ground up to become profitable.

Robleh Jama

Robleh Jama

Robleh Jama is the Director of Shop at Shopify. With Shop equipped on Shopify, customers can have a speedy checkout, receive customized recommendations, and be able to track everything in one central location.

Steve Chou

Steve Chou

When Steve Chou created Bumblebee Linens, he didn't expect it to make over $100K in one year, but it did. Now, he teaches other entrepreneurs how to do the same with his website, My Wife Quit Her Job.

Jimmy Kim

Jimmy Kim

Jimmy Kim co-founded Sendlane to make email marketing easier. As the current CEO of the company, he's built the company to automate email marketing that keeps leads interested and converts them into customers.

Suumit Shah

Suumit Shah

Building an e-commerce store used to take hours. But with Suumit Shah's Dukaan, an e-commerce store can be made in under a minute, so you can have your store up and running by the time you finish reading this sentence.

Peter Sheldon

Peter Sheldon

The Senior Director of Commerce Strategy at Adobe, Peter Sheldon, helps drive e-commerce brands to look at the future of e-commerce. He knows that the world is ever-changing, and for an e-commerce business to survive, they need to be ahead of the curve.

Donald Richard

Donald Richard

Don Richard, Senior Product Manager, Billing Platform, and Money Infrastructure at Shopify, knows that providing customers with a seamless billing experience increases sales. He knows it requires a stable backend for a customer to trust an e-commerce business.

Kevin Gibbon

Kevin Gibbon

Any help DTC companies can get to increase their sales is key to their growth. Kevin Gibbon, the Co-Founder of Airhouse, built his company to help DTC businesses get their inventory and track their products to customer pickup.

Tonya Garcia

Tonya Garcia

Working as a News Editor and Reporter for MarketWatch, Tonya Garcia is a boot on the ground in the battle of e-commerce supremacy. She can go on for days about her experiences with e-commerce businesses.

Bill D'Alessandro

Bill D'Alessandro

Bill D'Alessandro, the CEO of Elements Brands, wants to be the Proctor & Gamble of the e-commerce world. Currently, his company owns eight different e-commerce healthcare brands and hopes to own many more in the future.

Kalen Jordan

Kalen Jordan

Kalen Jordan founded Commerce Hero to be what it says in its name: a hero. His website helps e-commerce businesses find the best talent for their company. It takes the guessing game out of the hiring process.

Josh Silverman

Josh Silverman

Whether you are selling handcrafted items or products created with a 3D printer, the e-commerce site Etsy stands above the rest as the place to sell your product. Josh Silverman, the CEO of the company, knows how to help the mom and pop shops succeed in the digital world.

Shanelle Mullin

Shanelle Mullin

As the Shopify Conversion Rate Optimization specialist, Shanelle Mullin knows how to drive traffic that will buy products. She understands that not all traffic is good traffic that it's imperative to have high-converting traffic instead.

Ben Jabbawy

Ben Jabbawy

Ben Jabbawy is the Founder and CEO of Privy. He founded his company to help small to medium-sized e-commerce businesses with email and text-based conversion tools designed specifically for them.

Atlee Clark

Atlee Clark

Atlee Clark is the Director of Operations and Shop at Shopify. Having been with the company since 2014, she's helped countless businesses break through barriers and succeed in the ever-increasing e-commerce market.

Raluca Radu

Raluca Radu

Raluca Radu loves teaching e-commerce strategy to anyone who will listen. She is a digital marketing speaker and trainer to multiple clients, and is Co-Organizer of the GPeC E-Commerce conference in Romania.

Mark Lavelle

Mark Lavelle

Mark Lavelle is the CEO of Magento Commerce. On a daily basis, he helps engage with e-commerce businesses, helping them run their business through Magento's easy-to-use software built specifically for e-commerce.

Kunle Campbell

Kunle Campbell

As the DTC marketplace expands in the future, the need for DTC experts will become more and more important. Kunle Campbell is a DTC eCommerce Advisor that knows the DTC market will continue to expand and wants to see it succeed.

Jordan Gal

Jordan Gal

As the Co-Founder and CEO at CartHook, he specializes in helping DTC businesses excel. His company makes the checking out procedure hassle-free and has a built-in post-purchase upselling feature allowing businesses to increase their sales.

Austin Brawner

Austin Brawner

With e-commerce taking more and more of the over business market share, guys like Austin Brawner will become more important. He knows that branding is the key to standing out. That's why he created Brand Growth Experts to help build brands and e-commerce businesses.

Chloe Thomas

Chloe Thomas

When a brand needs help marketing their e-commerce business, Chloe Thomas is the one they call. She hosts the eCommerce MasterPlan podcast showing e-commerce businesses how to succeed in a market that's quickly becoming saturated with competitors.

Valentin Radu

Valentin Radu

Valentin Radu is the CEO and Founder at Omniconvert. With his site, an e-commerce business can generate higher converting traffic using customer surveys and automation to speed up the process.

Paul Alex Gray

Paul Alex Gray

Paul Alex Gray is the Partner Marketing Lead. He is a storytelling master. He knows that having a good story makes a company more compelling, allowing them to stand out from their competitors.

Kate Morris

Kate Morris

Fashion e-commerce is one of the fiercest e-commerce markets to get into, but that hasn't phased Kate Morris. She successfully navigated these shark-infested waters while creating her successful beauty store Adore Beauty.

Francesca Nicasio

Francesca Nicasio

B2B marketing is continuing to move more and more into the e-commerce space. B2B marketer Francesca S. Nicasio's work has been seen in Entrepreneur, Huffington Post, MarketingProfs, and ThoughtCatalog because of her library of knowledge on the B2B space.

Liz Couto

Liz Couto

Liz Couto, the Product Marketing Manager at Shopify, knows that a great e-commerce product means nothing without the best marketing strategy behind it. She is a walking library when it comes to e-commerce digital marketing.

Paul do Forno

Paul do Forno

Deloitte Digital's Managing Director of Commerce & Content Practice, Paul do Forno, provides creative digital consultancy to online businesses, including e-commerce businesses. He knows that it's important for a business to be unique and to provide a solution to a problem.

TJ Gamble

TJ Gamble

When you're learning about e-commerce, you want to learn from someone who's passionate about the subject. You want someone who loves to teach his findings. As the self-proclaimed "eCommerce Aholic," TJ Gamble has enough e-commerce knowledge to fill a library.

Alaa Hassan

Alaa Hassan

Alaa Hassan is passionate about helping e-commerce businesses. He's the Vice President of Digital Commerce & Growth for e-commerce marketing agency Le Site and Founder and Coach at eCommerce Training Academy.

Amy Hatch

Amy Hatch

As the Editor-in-Chief of The Future of Commerce and Customer Engagement for SAP, Amy Hatch understands that the future of shopping is online. She tracks the world of e-commerce and knows all about the major players in the game.

Finbarr Taylor

Finbarr Taylor

A speedy e-commerce website helps with customer retention and SEO, Finbarr Taylor's Shogun, for which he is the CEO, helps speed up e-commerce sites to lightning speed. No longer does an online retail store take forever to load.

Jay Myers

Jay Myers

Jay Myers is the Co-Founder of Bold. With Bold, e-commerce businesses have access to a multitude of apps to speed up their website, increase sales, create faster checkout times, and much more.

Josh Payne

Josh Payne

StackCommerce, founded by CEO Josh Payne, helps online retail brands tell stories not sell products. Payne understands that a great story paired with a great product transforms the product into something more.

Merritt Hummer

Merritt Hummer

At Bain Capital Ventures, Growth Investor Merritt Hummer studies e-commerce companies. She knows what it takes to be successful in today's market. Her library of e-commerce knowledge knows no bounds.

Jess Vice

Jess Vice

A columnist on Medium, Jess Vice writes about user experiences in the e-commerce world. She knows a user experience can make or break a purchase. She knows a good UX must be to the point and clutter-free to excel.

Matt Thorpe

Matt Thorpe

Matt Thorpe is an e-commerce advocate and developer of e-commerce businesses. He currently runs the e-commerce site Grasshopper, a program that creates a business phone line on a personal phone line.

Marie Chevrier

Marie Chevrier

Providing the right sample to a prospective customer can win them over for life. At Sampler, Founder Marie Chevrier helps DTC brands send samples to prospective customers that will win them over.

Yaw Aning

Yaw Aning

Growing an e-com business is not an easy task. Yaw Aning wants to help you with that. He co-founded Malomo to turn customer's shipment tracking into a sales tool. In no time, you'll have more repeat business.

Igor Miniailo

Igor Miniailo

No longer does an e-commerce entrepreneur need to have any coding experience to build their website. Guys like Igor Miniailo, the Chief Magento Architect at Adobe, created software that will turn any budding e-commerce idea into a shop.

Pamela Hazelton

Pamela Hazelton

Pamela Hazelton eats and breathes e-commerce. She's a contributor on Medium, Contributing Editor on Practical Ecommerce, and a marketing and business consultant. Read her articles for in-depth knowledge on how to deal with working in the e-commerce industry.

Brendan Miller

Brendan Miller

Brendan P. Miller is an e-commerce marketing strategist and Head of Product Marketing at Rapyd. His skills allow him to be able to promote an e-commerce company in a way that is genuine to its audience.

Aaron Wadler

Aaron Wadler

As the CEO of ShopPad, Aaron Wadler has seen all types of e-commerce businesses. His company creates apps that help these businesses run their Shopify stores run smoothly and efficiently at the fast pace e-commerce moves.

Arvind Krishnan

Arvind Krishnan

Arvind Krishnan's Swym wants e-commerce businesses to grow. As the Founder & CEO of the company, he's made it his mission to develop apps that keep customer retention high. Swym's wishlist app for Shopify has garnered a lot of attention for its ability to share wishlists with others.

Andrew Bialecki

Andrew Bialecki

Automating tasks help e-commerce businesses grow. The CEO of Klaviyo, Andrew Bialecki, knows that. His company's software, designed for Shopify store owners, connects to their sales platform and automate tasks such as email campaigns and the gathering of customer data.

Allen Burt

Allen Burt

As an e-commerce business extraordinaire, Allen Burt helps brands achieve sales goals they only could have dreamed about. As the founder of Blue Stout and The Commerce Lab, he advises and dispenses useful knowledge that e-commerce businesses have used to increase customer retention and sales.

Marcus Startzel

Marcus Startzel

Marcus Startzel, the CEO at Whitebox helps e-commerce businesses become more profitable in two different ways using their software. First, their software helps businesses reduce costs, adding to their bottom line. Secondly, his company's software helps convert more prospects into buyers, increasing their sales revenue.

Shashank Kumar

Shashank Kumar

Shashank Kumar, the Founder and CEO at PushOwl, knows that abandoned online shopping carts cost e-commerce businesses money. He created his company to combat that by sending notifications to the customers of abandoned carts to entice them to come back and finish their shopping.

Corinne Watson

Corinne Watson

SMS messaging for e-commerce is big business. Corinne Watson, writer & researcher at Postscript knows that firsthand. She helps e-com businesses that use Shopify to build SMS platforms that attract new customers and retain old ones.

Kiri Masters

Kiri Masters

Kiri Masters follows e-commerce businesses in many different fields. She is a contributor to Forbes and founded the digital marketing agency Bobsled Marketing to help e-commerce businesses expand through compelling stories and innovative marketing practices.

Faisal Masud

Faisal Masud

Faisal Masud grows e-commerce businesses. He's the CEO of Fabric, a company focusing on building online tools to increase sales and customer retention. Their apps allow e-commerce businesses to stand out and feel unique instead of looking cookie cutter.

Ronny Sage

Ronny Sage

Ronny Sage is the founder and CEO of ShoppingGives, who believes e-commerce can change the world for the better. He calls himself a "Social Impact Entrepreneur and knows that e-commerce businesses can provide a better work/home balance.

Tomer Tagrin

Tomer Tagrin

Tomer Tagrin wanted to create content marketing specifically designed for e-commerce businesses. That's why he co-founded and is the CEO of Yotpo. His software allows companies to utilize user content marketing to generate buzz around their content.

Cami Téllez

Cami Téllez

Cami Téllez turned the underwear industry upside down with e-commerce brand Parade. With Parade, her company produces sustainable-based underwear for women of all shapes and sizes, allowing women of all kinds to not feel discriminated against.

Shiv Agarwal

Shiv Agarwal

The Founder of Fabric, Shiv Agarwal, knows that providing a frictionless customer experience is key to maintaining sales. That's why Fabric helps e-com businesses look minimal but be robust at the same time.

Tytus Gołas

Tytus Gołas

Live chatting with customers provided immediate feedback and solves questions customers before they have a chance to leave. Tytus Gołas, co-founder and CEO of Tidio, built his company to provide a live chat service for e-commerce businesses for that reason.

Paul Weinert

Paul Weinert

Paul Weinert is the Owner of GRAYBOX. His company is an official Shopify partner. They build sophisticated websites for businesses that run on the Shopify platform and drive sales and provide useful customer data.

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