The 100 Most Influential People In E-Commerce

- 2021 EDITION -

Everyone purchases products and/or services online now. From your grandma to your mechanic to your first-grade teacher, they’ve all purchased something on the internet.

From sneakers to online sales classes, the e-commerce industry is exploding with opportunities to sell products and services of all kinds. It will only continue to expand and grow.

These people are the ones pushing the e-commerce industry through the next decade. Go and follow these experts to follow their thoughts on e-commerce strategies, products, promotion, user experiences, interfaces, storytelling and more.

Tobias Lütke

Tobias Lütke

Shopify is well-known at this point. The powerhouse e-commerce building website powers many popular stores on the Internet today. CEO Tobi Lutke helps keep the Shopify train expanding by looking at future market trends and not looking back.

Marsha Collier

Marsha Collier

Marsha Collier is no slouch in the e-commerce world. Her books on eBay and e-commerce have sold over a million copies worldwide. She is one of the foremost experts on current e-commerce trends and customer service.

Mike Quindazzi

Mike Quindazzi

Mike Quindazzi is the Managing Director of PwC. At PwC, the company looks to understand the future of business and technology and consult with businesses of all sorts to help guide them to a better future.

Ian Cleary

Ian Cleary

Ian Cleary runs the marketing agency RazorSocial. With his company, he transforms B2B companies helping manage their online technical support, develop new marketing avenues, and help them use online tools to help convert clients through digital marketing.

Bryan Eisenberg

Bryan Eisenberg

Amazon is the biggest player in the e-commerce game. Writer and speaker Bryan Eisenberg believes that your business could be the next Amazon. His expertise in customer service and customer data analysis helps open eyes in the e-commerce world.

Bill Slawski

Bill Slawski

SEO mastermind Bill Slawski knows how to generate traffic for e-commerce business. As the Director of SEO Research at Go Fish Digital, people running e-commerce businesses have asked him for advice on how they can improve their SEO to increase sales of their products.

Kristi Hines

Kristi Hines

Kristi Hines is a freelance writer who's written for major e-commerce companies such as HubSpot, HostGator, SalesForce, and Social Media Examiner. As a certified marketing professional, her opinions are sot after and used to develop money-making business plans.

Paul Boag

Paul Boag

Paul Boag is a user experience and conversion optimization strategist. His newsletter, Boag World, helps e-commerce businesses of all kinds develop strategies on how to create a user experience that keeps always coming back for more.

Roger Dooley

Roger Dooley

As a practitioner of behavioral science, Roger Dooley wrote two books on the subject: Friction and Brainfluence. He understands that utilizing how the mind and body react to certain situations can be beneficial to help create better business practices.

Michelle Killebrew

Michelle Killebrew

Michelle Killebrew knows how to market to anyone. It doesn't matter if it is B2B or B2C e-commerce business, she knows the tools on how to gain customer's attention. She is an advisor for Proof Analytics where she uses data to help determine the best ROI for businesses.

Sam Mallikarjunan

Sam Mallikarjunan

Sam Mallikarjunan believes it's possible to create a better e-commerce business than Amazon. It's why he wrote the book How To Sell Better Than Amazon. He is the Co-Founder & CEO at OneScreenAI.

Jason Del Rey

Jason Del Rey

A writer at Vox's Recode, Jason Del Rey talks a lot about the powerhouse e-commerce companies. He's also the host on the podcast Land of the Giants that covers the five major online giants, Netflix, Amazon, Facebook, Apple, and Google.

Matthew Smith

Matthew Smith

Matthew Smith, the founder of Really Spooky Emails, wants to make human interaction more positive. He runs his email company to help users see e-commerce-based email campaigns that are eye-catching, memorable, and attractive.

Joanna Wiebe

Joanna Wiebe

The creator of Copyhackers Joanna Wiebe is word master. She knows how to make a simple sentence that converts readers into buyers. No matter the type of company, she knows the words that'll convert prospects into clients.

Peep Laja

Peep Laja

Peep Laja is a copywriter and a copywriting trainer e-commerce copywriters. Using data analysis, he creates copy that converts leads into buyers without sounding like a conman.

Vishal Mehta

Vishal Mehta

Vishal Mehta wants e-commerce to succeed. He is the Managing Director of Infibeam Avenues Limited, a company that adds value to India-based e-commerce businesses by offering online payment processing, critical infrastructure, and cloud-based platforms.

Mike Wittenstein

Mike Wittenstein

Storytelling drives customer loyalty. CEO of Storyminers, Mike Wittenstein, knows that all too well. That's why his company focuses on helping e-commerce businesses create a meaningful story that will connect with their audience.

Doug Stephens

Doug Stephens

Doug Stephens calls himself the "Retail Prophet." Like Nostradamus, he forecasts the future of retail shopping as it converts to predominatly e-commerce. He runs workshops, seminars, and is available as an advisor to help sail the often-times troubled waters of the retail world.

Annie Cushing

Annie Cushing

Annie Cushing crunches numbers for a living. In her owns words, she "makes data sexy." Her marketing analytics are used to see an emerging patterns' story and to provide meaning to them.

Jason Goldberg

Jason Goldberg

Jason Goldberg is the Chief Commerce Strategy Officer at Publicis Groupe, a marketing company offering services to commercial businesses in over 100 countries. He is also an e-commerce advocate who hosts the Jason & Scot E-commerce Podcast.

Dustin W. Stout

Dustin W. Stout

The Founder of SoVisual.co, Dustin W. Stout, speaks and blogs on e-commerce marketing, SEO, and design. His company provides images for companies that engage their customers and help drive traffic and sales to their websites.

Dave Killebrew

Dave Killebrew

Dave Killebrew is a social media, retail, and e-commerce of 20 years. He's an Expert Consultant at IBM. He is a futurist and helps commercial companies conceptualize the future of e-commerce retail and sales.

Dr Dave Chaffey

Dr Dave Chaffey

Dr. Dave Chaffey is a digital marketing specialist for e-commerce businesses. He trains marketers as the Co-Founder at SmartInsights. He helps digital marketers to develop marketing plans that meet the needs of their businesses or clients.

Francisco Rosales

Francisco Rosales

For many e-commerce businesses, WordPress can be a nightmare. Francisco Rosales helps make it easy with WPCafeina. His company answers WordPress errors within 24 hours, assuring their clients that they won't have a crippling bug on their website.

Doug Collins

Doug Collins

Making things easy for end-users is important. When many e-commerce businesses need help designing flawless UI, UX, or web designs, they turn to Doug Collins. He is an expert in all three and hosts Design Disasters Podcast and the #UXtalk daily Twitter chat.

Dan Barker

Dan Barker

Dan Barker is more than just interested in e-commerce. He's worked with over 100 e-commerce companies various sorts of information to keep companies rolling. He knows that e-commerce needs to be secure as well as provide excellent customer service.

Marcus Sheridan

Marcus Sheridan

As e-commerce becomes more prevalent, more businesses will look be talking to Marcus Sheridan. As a keynote speaker and author, he has the right pedigree in e-commerce business consulting that will become more and more important in the future.

Brendan Witcher

Brendan Witcher

Brendan Witcher works for customer development company Forrester in a variety of roles. He's the Vice President and Principal Analyst for Digital Business Strategy providing customer engagement, personalization, retail, and mobile help for e-commerce businesses.

Nicole Reyhle

Nicole Reyhle

Retail specialist Nicole Reyhle covers the retail beat, analyzing all trends in the e-commerce and retail industry. She is the Founder of Retail Minded, a content services and consulting firm that provides support to all sorts of retail businesses.

Kevan Lee

Kevan Lee

Kevan Lee is the Vice President of social media tool Buffer. With Buffer, e-commerce companies can track their social media engagement, increase their marketing power, and track click rates to increase product purchases on websites.

William Harris

William Harris

Ranked as one of the top 35 e-commerce experts in the world, William Harris understands the e-commerce world better than probably anyone anywhere. His work can be seen on Fast Company, Entrepreneur, and The Next Web.

Branden Moskwa

Branden Moskwa

Branden Moskwa coached e-commerce to anyone who needs help. His goal is to allow entrepreneurs to succeed in the e-commerce space with nothing getting in their way. He also hosts the eCommerce Allstars Podcast.

Steve Hutt

Steve Hutt

Steve Hutt knows e-commerce businesses can be worth millions. He is the Merchant Success Manager at Shopify Plus, dealing with Fortune 500 and other million-dollar companies that use the Shopify platform.

Matthew Woodward

Matthew Woodward

When an e-commerce business needs to increase your search traffic, Matthew Woodward is the one they call. He's an e-commerce SEO wizard, helping businesses receive traffic they wouldn't have normally with advanced SEO tactics.

Angie Schottmuller

Angie Schottmuller

Angie Schottmuller is a Forbes Top-Rated Online Marketer due to her excellent skills in building landing pages and growing businesses organically. She knows how to attract the younger audience, something that many marketers struggle with.

Catriona Shedd

Catriona Shedd

Catriona Shedd is the Director of Product Design for InVision. Working in the design field for InVision has allowed her to figure out what customers are looking for in optimal user experience. She takes the guesswork of it.

Craig Sullivan

Craig Sullivan

Craig Sullivan knows how to convert leads for e-commerce businesses. As the Optimiser in Chief at Optimal Visit, he does everything from developing the user experience to A/B testing to analytics-optimized conversion. He leaves no stone left unturned in converting leads into buyers.

Chad White

Chad White

Chad S. White has written over 3,000 articles on email marketing. On top of that, he's written three books on the subject. If there's anyone to learn email marketing from, it's Chad S. White.

Cory Lebson

Cory Lebson

Cory Lebson studies user experience. He consults and strategizes for e-commerce companies spreading the gospel of user-friendly user experience. He's written books and articles on the topic and can figure out any Ui or UX problem a company may have.

Matthew Barby

Matthew Barby

Matthew Howells-Barby holds many jobs that make him a library of knowledge for e-commerce business people. He is the Senior Director of Acquisition at HubSpot and the Co-Founder of Traffic Think Tank.

Kaleigh Moore

Kaleigh Moore

Kaleigh Moore is a freelance writer and expert on e-commerce retail and SaaS. Many rely on her expertise to help their e-commerce business out. She provides free insights on these topics through her weekly newsletter that's read by thousands every week.

Eric Bandholz

Eric Bandholz

The Founder of Beardbrand and YouTuber Eric Bandholz, he knows a lot about how to target an e-commerce business to a specific clientele. His expertise is ripe with knowledge on how an e-commerce business can scale down, find a small niche, and deliver high-quality goods to that niche.

Brian Krogsgard

Brian Krogsgard

Brian Krogsgard created Run Status to help WordPress users find the most current news and updates on the popular website builder. He also runs Commerce Journey that gives out information and tools to e-commerce businesses.

Jamie Turner

Jamie Turner

As the CEO of 60 Second Marketer, author, and news contributor, Jamie Turner has been around the business industry his entire adult life. When he says something about the e-commerce world, you know he's not making it up.

Stephen Monaco

Stephen Monaco

Stephen Monaco is the man of tomorrow. He is a futurist for IBM looking to the future to see what's next for marketing e-commerce businesses. He uses his knowledge to predict the future as a CMO for hire.

Richard Lazazzera

Richard Lazazzera

Richard Lazazzera founded A Better Lemonade Stand to allow online entrepreneurs to come together and have a place to grow together. He also is an Advisor for product-building company Sourcify.

Carolyn Hyams

Carolyn Hyams

E-commerce digital marketing is Carolyn Hyams' blood. She is the Digital Marketing Director for Aquent. She uses creative content to drive traffic because she understands without a unique voice, having good content can only go so far.

Talia Wolf

Talia Wolf

Talia Wolf speaks on the topic of conversion optimization. As a specialist in the field, she helps e-commerce businesses recreate their funnels into something that draws in their attention using emotions.

Andrew Youderian

Andrew Youderian

Andrew Youderian founded eCommerceFuel for people who make six and seven figures online to have a community where they can share strategies and tips. His company also provides capital for these companies to continue to grow.

Linda Bustos

Linda Bustos

Linda Bustos calls herself an "e-commerce junkie." As the Founder of Edgacent, she's found herself helping e-commerce businesses with all sorts of issues. She's helped them with helping implement a strategy and optimize their business.

Ben Marks

Ben Marks

Ben Marks is the Magento Evangelist for Adobe, so he's seen all sorts of e-commerce businesses come and go. He understands what makes a successful e-commerce business and what doesn't.

Jessica Ivins

Jessica Ivins

Not only does Jessica Ivins love learning about how to craft a unique, but easy-to-use e-commerce user experience, she teaches it at Center Centre where she helps students learn how to create the best user experience.

Felix Thea

Felix Thea

Felix Thea believes that e-commerce can be either a high-paying side hustle or a full-time gig. His podcast, Shopify Masters Podcast, goes through the necessary details on what it takes to run a successful Shopify store.

Skip McGrath

Skip McGrath

Skip McGrath's e-commerce resume spans over 20 years. He's a master at selling on eBay and Amazon. He's sold books and products through both platforms for longer than most people thought it was possible.

Graham Charlton

Graham Charlton

A good e-commerce page needs good content to drive sales otherwise a good product will not be seen. Graham Charlton is a content specialist who helps businesses drive sales through story-based content.

Nate Elliott

Nate Elliott

Nate Elliott is the Founder and Principal of Nineteen Insights. With his company, he advises e-commerce businesses on digital marketing, including disability and accessibility. Elliott prides himself on helping businesses succeed.

Joe Harvey

Joe Harvey

Joe Harvey runs Full Contact SEO. He knows his way around SEO, social media, and e-commerce. He's worked with major e-commerce websites to help get their SEO and social media messages on point to drive business to their e-commerce sites.

James Gurd

James Gurd

The owner of Digital Juggler, James Gurd, helps businesses succeed. With Navy Seal-like precision, he goes into their e-commerce sites and rebuilds them from the ground up to become profitable.

Markus Rach

Markus Rach

Markus Rach isn't afraid to experiment with new social media platforms. As an author of not one, but two, books on TikTok, plus books on the always evolving world of e-commerce marketing, he understands what it takes for an e-commerce business to thrive in today's climate.

Tommy Walker

Tommy Walker

Tommy Walker founded WalkerBots Content Studios LLC and is the former Global Editor-in-Chief at QuickBooks and Shopify Plus. He knows the front end of marketing an e-commerce site just as well as he does the back end.

Robert Gilbreath

Robert Gilbreath

As the SVP of Marketing for Cratejoy and Advisor at Sandbox Commerce, Robert Gilbreath knows the details of how to run a successful subscription-based e-commerce site. His expertise is valuable to anyone looking to create a subscription model for their business.

Herbert Knibiehly

Herbert Knibiehly

Herbert Knibiehly works for Webinterpret as their CMO and CPO. His UX experience comes in handy, especially when it comes to landing pages. He can build stellar pages that captivate prospective clients, ultimately leading to sales.

Abi Jones

Abi Jones

Abi Jones is the UX Manager at Google in its Google Health division. She knows it is important to not clutter up a user interface with complicated graphics or text, which usually distracts from the main point of the interface in the first place.

Mike Fishbein

Mike Fishbein

Mike Fishbein is an avid learner. He learns about personal development strategies and can adapt those strategies into use for businesses like e-commerce. His articles receive over 10,000 readers per article.

Steve Chou

Steve Chou

When Steve Chou created Bumblebee Linens, he didn't expect it to make over $100K in one year, but it did. Now, he teaches other entrepreneurs how to do the same with his website, My Wife Quit Her Job.

Tim Peter

Tim Peter

As a speaker and expert on e-commerce and online marketing, Tim Peter has seen it all. He's seen businesses rise and fall. Under his tutelage, he uses his knowledge to help businesses succeed instead of fail.

Joseph Michelli

Joseph Michelli

Joseph Michelli studies e-commerce. He's written many books on the subject, including Driven to Delight, The Zappos Experience, The Airbnb Way, and The Starbucks Experience. He's a library of e-commerce wealth.

Tonya Garcia

Tonya Garcia

Working as a News Editor and Reporter for MarketWatch, Tonya Garcia is a boot on the ground in the battle of e-commerce supremacy. She can go on for days about her experiences with e-commerce businesses.

Jeff Sauer

Jeff Sauer

Jeff Sauer carves through ad analytics and data like a samurai. He offers webinars for e-commerce businesses on these topics and others, including lead gen, SEO, and many more. If you're looking for some hard to find information, he's your guy.

Zia Daniell Wigder

Zia Daniell Wigder

The Senior Vice President of Content at Insider Intelligence, Zia Daniell Wigder, knows a thing or two about how an e-commerce business can build content that pulls in an audience. She has the knowledge others wish they did.

Drew Sanocki

Drew Sanocki

Since Drew Sanocki calls himself a "marketing nerd," it's no wonder he created the site Nerd Marketing. His site, designed for e-commerce businesses looking to take their marketing to the next level, has been featured in Shopify, Inc., and Digital Marketer, provides some of the best information on how to increase e-commerce sales today.

Panos Ladas

Panos Ladas

Panos Ladas, the Managing Director at ON.marketing, uses data to help e-commerce businesses expand. He uses data, SEO, content marketing, and social media to elevate businesses to a higher status, increasing their sales.

Shanelle Mullin

Shanelle Mullin

As the Shopify Conversion Rate Optimization specialist, Shanelle Mullin knows how to drive traffic that will buy products. She understands that not all traffic is good traffic that it's imperative to have high-converting traffic instead.

Ben Jabbawy

Ben Jabbawy

Ben Jabbawy is the Founder and CEO of Privy. He founded his company to help small to medium-sized e-commerce businesses with email and text-based conversion tools designed specifically for them.

Kunle Campbell

Kunle Campbell

As the DTC marketplace expands in the future, the need for DTC experts will become more and more important. Kunle Campbell is a DTC eCommerce Advisor that knows the DTC market will continue to expand and wants to see it succeed.

Jordan Gal

Jordan Gal

As the Co-Founder and CEO at CartHook, he specializes in helping DTC businesses excel. His company makes the checking out procedure hassle-free and has a built-in post-purchase upselling feature allowing businesses to increase their sales.

Austin Brawner

Austin Brawner

With e-commerce taking more and more of the over business market share, guys like Austin Brawner will become more important. He knows that branding is the key to standing out. That's why he created Brand Growth Experts to help build brands and e-commerce businesses.

Nathan Hirsch

Nathan Hirsch

As remote work and freelancing grow, Nathan Hirsch's Outsource School becomes more important. His site helps online businesses hire and generate more traffic through virtual assistants who can help with small tasks.

Valentin Radu

Valentin Radu

Valentin Radu is the CEO and Founder at Omniconvert. With his site, an e-commerce business can generate higher converting traffic using customer surveys and automation to speed up the process.

Chad Rubin

Chad Rubin

Chad Rubin knows both sides of the e-commerce world. He runs an e-commerce company, Think Crucial, while running the inventory management site, Skubana. No stone is left unturned with him. He knows it all.

Guy Courtin

Guy Courtin

Guy F. Courtin has been around the tech industry for a long time as an executive. In particular, he knows how major e-commerce companies like Amazon tick. His blog, The Thinking Frog, provides lots of expert analysis on e-commerce topics.

Kate Morris

Kate Morris

Fashion e-commerce is one of the fiercest e-commerce markets to get into, but that hasn't phased Kate Morris. She successfully navigated these shark-infested waters while creating her successful beauty store Adore Beauty.

Francesca Nicasio

Francesca Nicasio

B2B marketing is continuing to move more and more into the e-commerce space. B2B marketer Francesca S. Nicasio's work has been seen in Entrepreneur, Huffington Post, MarketingProfs, and ThoughtCatalog because of her library of knowledge on the B2B space.

Paul do Forno

Paul do Forno

Deloitte Digital's Managing Director of Commerce & Content Practice, Paul do Forno, provides creative digital consultancy to online businesses, including e-commerce businesses. He knows that it's important for a business to be unique and to provide a solution to a problem.

Alaa Hassan

Alaa Hassan

Alaa Hassan is the Vice President of Digital Commerce and Growth at Le Site loves e-commerce. He coaches e-commerce companies to excel with the company he founded, eCommerce Training Academy.

Connor Gillivan

Connor Gillivan

Connor Gillivan opens e-commerce businesses to new traffic with tips and resources on his website, http://connorgillivan.com. He knows the little tricks that generate large amounts of traffic, a magician of the Internet. He's the Merlin of web traffic.

Jess Vice

Jess Vice

A columnist on Medium, Jess Vice writes about user experiences in the e-commerce world. She knows a user experience can make or break a purchase. She knows a good UX must be to the point and clutter-free to excel.

Arvind Krishnan

Arvind Krishnan

Arvind Krishnan's Swym wants e-commerce businesses to grow. As the Founder & CEO of the company, he's made it his mission to develop apps that keep customer retention high. Swym's wishlist app for Shopify has garnered a lot of attention for its ability to share wishlists with others.

Matt Thorpe

Matt Thorpe

Matt Thorpe is an e-commerce advocate and developer of e-commerce businesses. He currently runs the e-commerce site Grasshopper, a program that creates a business phone line on a personal phone line.

Andrew Bialecki

Andrew Bialecki

Automating tasks help e-commerce businesses grow. The CEO of Klaviyo, Andrew Bialecki, knows that. His company's software, designed for Shopify store owners, connects to their sales platform and automate tasks such as email campaigns and the gathering of customer data.

Pamela Hazelton

Pamela Hazelton

Pamela Hazelton eats and breathes e-commerce. She's a contributor on Medium, Contributing Editor on Practical Ecommerce, and a marketing and business consultant. Read her articles for in-depth knowledge on how to deal with working in the e-commerce industry.

Brendan Miller

Brendan Miller

Brendan P. Miller is an e-commerce marketing strategist and Head of Product Marketing at Rapyd. His skills allow him to be able to promote an e-commerce company in a way that is genuine to its audience.

Shashank Kumar

Shashank Kumar

Shashank Kumar, the Founder and CEO at PushOwl, knows that abandoned online shopping carts cost e-commerce businesses money. He created his company to combat that by sending notifications to the customers of abandoned carts to entice them to come back and finish their shopping.

Tomer Tagrin

Tomer Tagrin

Tomer Tagrin wanted to create content marketing specifically designed for e-commerce businesses. That's why he co-founded and is the CEO of Yotpo. His software allows companies to utilize user content marketing to generate buzz around their content.

Andrius Slimas

Andrius Slimas

Andrius Slimas is the CEO and Co-Founder of Oberlo. With his company, new e-commerce businesses can begin their journey with easy-to-use dropshipping software and learning tools so there's more time selling than learning.

Josh Enzer

Josh Enzer

Josh Enzer is the CEO at Swell Rewards. At Swell, his company wants to increase customer loyalty and retention for e-commerce businesses. He and his team figured out how to do this through rewards and referrals. That's why his company provides a reward-based system that keeps customers happy and loyal.

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